Why is Video Marketing and YouTube essential for Indiana businesses?
This is a question I get asked often and the answer is simple, and extremely complicated all at the same time.
Here is what I tell my customers: Google is in the process of taking over the world, at least when it comes to advertising. They are the worlds most used search engine and control whether or not your company actually exists online.
Google owns YouTube the second largest search engine in the world. 6 billion hours of video are watched on YouTube every month. The point I am trying to make is they are huge! And you need to be a part of it!
So how has YouTube become such a monster? Sure videos are popular and I could go on forever on why they are essential for growing your business, but for the sake of this post I am going to keep it very simple: SEO.
Google controls the playing field. The brains behind Google are mixing YouTube media in their search results. Many studies show video can optimize search engine performance by more than 5,000 percent.
The goal is to get seen. Google forces YouTube optimization through their algorithms. Often a search result for you company will pull a Youtube video about your product or competitors before your actual home page. Reason enough to take advantage of YouTube and video marketing.
I hope you found this post helpful. If I had all the answers behind SEO I would be a billionaire. SEO is a constantly changing ‘science’, video will help you stay ahead of the curve and get your company seen online.
Thanks
John LaBerge, Founder Press Media Communications.
Youtube is the best and the biggest platform for the video marketing. I really enjoy the work you have shared in this post. Thanks for sharing this video. explainer video
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