Quality, frequency and the do it yourself video marketing trap

In my last blog I talked about the importance of focusing on frequency not production when it comes to video marketing.  

Today I want to expand on this just a little and also clarify some misconceptions.  

Frequency does not mean cheap.   Video marketing pieces should be professional quality.  Remember these videos represent your brand.   An unprofessional, grainy low quality video not only looks amateurish but makes your organization and your brand look amateurish as well.  The same is true with sound.  Viewers don’t notice “good” sound; however they become distracted when there is “bad” sound (off-mic, echo, crackling).  Bad sound happens when an interview is not properly mic’d up, this is most common when someone uses the microphone on their camera.   Camera microphones are there to capture nats (natural sound: birds chirping, a car engine, applause are all examples of nats).  

 ***High quality sound is just as important as high quality video.***

The great thing about today’s digital world is; it does not take a crew to produce great video.  Meaning video marketing does not have to break your budget! 

***Warning*** Don’t fall for the do it yourself trap! 

You may notice companies that offer to edit videos you shoot on your IPhone or camcorder.    The examples they use to sell their services look fantastic!  Don’t be fooled these are professionally crafted videos.   The video’s maybe shot on an IPhone, but what they don’t tell you is these videos are shot in a controlled environment with perfect lighting and sound.   Sometimes they use 3 or 4 IPhones to shoot one video.   

The do it yourself option maybe your most economical choice, but then again we go back to quality control when it comes to your brand.  

John LaBerge, Founder Press Media Communications.